(Glossary)
Digital Marketing
glossary.
Plain-English definitions of SEO, AEO, GEO, Google Ads, and other digital marketing terms, so you always know what your agency is talking about.
SEO (Search Engine Optimization)
SEO is the work of making a website easier for search engines to crawl, understand, and rank for searches that matter to the business.
AEO (Answer Engine Optimization)
AEO is a content strategy inside SEO that makes pages easier for people and search systems to use as direct answers by using clear questions, concise explanations, visible supporting detail, and accurate structured data where it matches the page.
GEO (Generative Engine Optimization)
GEO is a broader term for improving visibility in generative AI search experiences by publishing crawlable, accurate, original, well-structured content that can be retrieved, understood, and cited by AI systems.
Google Ads (Pay-Per-Click Advertising)
Google Ads is Google's ad platform. Businesses use it to show ads on Search, YouTube, Gmail, and partner sites, then pay when someone clicks or completes the campaign goal.
Digital Marketing
Digital marketing is the promotion of businesses, products, or services through digital channels including search engines, social media, email, websites, and mobile apps to reach and convert target audiences.
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