(Glossary)
Digital Marketing
glossary.
Plain-English definitions of SEO, AEO, GEO, Google Ads, and other digital marketing terms — so you always know what your agency is talking about.
SEO (Search Engine Optimization)
SEO is the process of improving a website so it ranks higher in search engine results pages (SERPs) for relevant queries — driving organic, unpaid traffic from Google, Bing, and other search engines.
AEO (Answer Engine Optimization)
AEO is the practice of optimizing content to appear as direct answers in search features like Google Featured Snippets, People Also Ask boxes, and AI Overview summaries.
GEO (Generative Engine Optimization)
GEO is the practice of optimizing digital content so it is cited, referenced, or recommended by AI-powered search tools and large language models like ChatGPT, Perplexity, Google Gemini, and Claude.
Google Ads (Pay-Per-Click Advertising)
Google Ads is Google's online advertising platform that allows businesses to display ads across Google Search, YouTube, Gmail, and millions of websites — paying only when someone clicks their ad.
Digital Marketing
Digital marketing is the promotion of businesses, products, or services through digital channels including search engines, social media, email, websites, and mobile apps to reach and convert target audiences.
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