(Glossary)
SEO (Search Engine Optimization)
(Definition)
SEO is the work of making a website easier for search engines to crawl, understand, and rank for searches that matter to the business.
(How It Works)
SEO covers three main areas: Technical SEO (crawlability, page speed, structured data, indexation), On-Page SEO (content, keywords, headings, internal links), and Off-Page SEO (backlinks, citations, brand mentions). Effective SEO requires understanding what your target audience searches for, creating content that matches that intent, and ensuring search engines can easily discover and understand your pages.
(Common Questions)
What is SEO and why is it important?
SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher on Google and other search engines. It is important because organic search is the largest source of website traffic, and top-ranking pages receive the majority of clicks.
How long does SEO take to show results?
Technical fixes can show movement in 2 to 3 months. Bigger traffic gains usually take 4 to 6 months. Competitive terms can take 6 to 12 months, sometimes longer.
What is the difference between SEO and Google Ads?
SEO drives organic (free) traffic through ranking improvements over time. Google Ads drives paid traffic immediately but stops when the budget runs out. Most businesses benefit from running both together.
(Related Service)
View our SEO service(Related Terms)