(Glossary)
Google Ads (Pay-Per-Click Advertising)
(Definition)
Google Ads is Google's online advertising platform that allows businesses to display ads across Google Search, YouTube, Gmail, and millions of websites — paying only when someone clicks their ad.
(How It Works)
Google Ads includes Search campaigns (text ads shown on Google search results), Display campaigns (visual banner ads across websites), Shopping campaigns (product listings for e-commerce), YouTube campaigns (video ads), and Performance Max (AI-driven campaigns across all channels). Businesses bid on keywords relevant to their products or services, and ads appear when users search for those terms.
(Common Questions)
What is Google Ads and how does it work?
Google Ads is a paid advertising platform where businesses bid on keywords to show ads on Google Search and other Google properties. You pay when someone clicks your ad (pay-per-click). The ad position depends on your bid, ad quality, and landing page relevance.
Is Google Ads worth it for small businesses?
Yes, if managed properly. Google Ads delivers immediate traffic and leads. Small businesses should start with a focused Search campaign targeting high-intent local keywords, with a minimum budget of ₹15,000–₹20,000/month to gather meaningful data.
What is the difference between Google Ads and SEO?
Google Ads delivers immediate paid traffic that stops when the budget runs out. SEO builds organic rankings over time that continue delivering traffic without per-click costs. Most businesses benefit from running both.
(Related Service)
View our Google Ads service(Related Terms)