(Glossary)

Google Ads (Pay-Per-Click Advertising)

(Definition)

Google Ads is Google's ad platform. Businesses use it to show ads on Search, YouTube, Gmail, and partner sites, then pay when someone clicks or completes the campaign goal.

(How It Works)

Google Ads includes Search campaigns (text ads shown on Google search results), Display campaigns (visual banner ads across websites), Shopping campaigns (product listings for e-commerce), YouTube campaigns (video ads), and Performance Max (AI-driven campaigns across all channels). Businesses bid on keywords relevant to their products or services, and ads appear when users search for those terms.

(Common Questions)

Q1

What is Google Ads and how does it work?

Google Ads is a paid advertising platform where businesses bid on keywords to show ads on Google Search and other Google properties. You pay when someone clicks your ad (pay-per-click). The ad position depends on your bid, ad quality, and landing page relevance.

Q2

Is Google Ads worth it for small businesses?

Yes, if the campaign is tightly focused. A small business should start with local, high-intent searches and enough budget to learn from the data. For many Indian service businesses, that usually means at least INR 15,000 to INR 20,000 per month in ad spend.

Q3

What is the difference between Google Ads and SEO?

Google Ads delivers immediate paid traffic that stops when the budget runs out. SEO builds organic rankings over time that continue delivering traffic without per-click costs. Most businesses benefit from running both.

(Related Service)

View our Google Ads service

(Related Terms)